Privacy Policy
Last updated: May 2026
1. Introduction
Welcome to Minute-Maths ("we," "us," "our"). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, why we collect it, and how you can exercise your rights.
2. Data We Collect
a. Information You Provide Directly
- Account & Profile Data: Name, email address, password when you register or subscribe.
- Communications: Any messages, feedback or support requests you send us.
b. Information We Collect Automatically
- Usage Data: Pages visited, time spent, interactions with exercises and quizzes.
- Device & Technical Data: IP address, browser type/version, device identifiers, operating system, and referrer URL.
- Cookies & Tracking: See Section 5 below.
3. How We Use Your Data
| Data Category | Purpose | Legal Basis |
|---|---|---|
| Account & Profile Data | To create/maintain your account | Contractual necessity |
| Email Address | To send practice reminders, newsletters | Consent |
| Usage & Technical Data | To improve site performance and features | Legitimate interests¹ |
| Cookies & Analytics | To personalize your experience | Consent |
¹ Our legitimate interests include ensuring the security, stability and improvement of our services.
4. Legal Basis for Processing
- Consent: For sending newsletters, marketing emails and non-essential cookies.
- Contract: Where processing is necessary to fulfill your requests (e.g., account setup).
- Legitimate Interests: For site analytics, fraud prevention and product development, balanced against your rights.
5. Cookies & Tracking Technologies
We use cookies and similar tools to operate the site and understand usage patterns:
- Essential Cookies: Required for core functionality (e.g., login, cart).
- Analytics Cookies: Google Analytics to analyze traffic (see Google's Privacy Policy).
- Marketing Cookies: Used to deliver targeted ads via partners such as Facebook and Google Ads.
- Advertising Cookies (Google AdSense): We use Google AdSense to display advertisements on our site. Google and its partners use cookies (including the DoubleClick DART cookie) to serve ads based on your visits to this site and other sites on the internet. You may opt out of personalised advertising by visiting Google's Ads Settings at https://www.google.com/settings/ads. For more information about how Google uses data when you visit our site, see https://policies.google.com/technologies/partner-sites.
You can manage your cookie preferences via our cookie banner or through your browser settings. Turning off certain cookies may affect site functionality.
6. Third-Party Sharing
We share personal data only with service providers who help us operate:
| Service Category | Provider | Data Shared | Purpose |
|---|---|---|---|
| Email & Newsletters | Mailchimp | Email address | Deliver newsletters and updates |
| Hosting & CDN | Cloudflare | IP address, usage data | Fast and secure site delivery |
| Advertising | Google AdSense | Cookies, IP address, usage data | Display relevant advertisements |
| Spam Prevention | Google reCAPTCHA | IP address, browser data | Prevent spam on contact form |
All providers are bound by contract to use your data only as instructed and to maintain strict security.
7. Data Retention & Deletion
- Account Data: Retained while your account is active, plus 2 years after last login.
- Support Tickets & Communications: Retained for 1 year after resolution.
- Analytics Data: Aggregated and retained for up to 3 years.
To request deletion of your data, email us at hello@minute-maths.com. We will verify your identity and respond within one month.
8. Your Rights
Under GDPR/UK-GDPR (and similar laws), you have the right to:
- Access your personal data
- Rectify inaccurate information
- Erase your data ("right to be forgotten")
- Restrict processing in certain cases
- Data Portability to receive a copy in a structured format
- Object to processing based on legitimate interests
- Withdraw Consent at any time for marketing and cookies
To exercise these rights, contact us at hello@minute-maths.com. We aim to respond within one month.
9. Security Measures
We implement appropriate technical and organizational measures, including SSL/TLS encryption, access controls, intrusion detection and regular security reviews to safeguard your data.
In the event of a data breach, we will notify affected users and the relevant supervisory authority within 72 hours, where required by law.
10. International Transfers
If we transfer your data outside the UK/EU, we rely on:
- Adequacy Decisions (e.g., to countries deemed safe by the UK/EU), or
- Standard Contractual Clauses approved by the UK/EU Commission.
11. Children's Privacy
Minute Maths is designed to be safe and suitable for children, and we encourage families to use the site together. We do not knowingly collect personal data from children under 13 without parental consent. Children may play the games without creating an account. If you believe we have collected data from a child under 13 without appropriate consent, please contact us at hello@minute-maths.com and we will delete it.
12. California & Other Local Laws
If you are a resident of California, you may also have rights under the CCPA/CPRA, including the right to know, delete and opt out of the sale of your personal information. To learn more or exercise these rights, email hello@minute-maths.com.
13. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will:
- Post the new "Last updated" date at the top.
- Notify you by email or via a site banner if changes are material.
14. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact:
Email: hello@minute-maths.com